Step Into 2018 With These New ADIDAS UltraBOOST Laceless Trainers
This post is sponsored by adidas
Because laces are SO last year.
We tried dozens of running sneakers on the market, road testing every pair with speed training sessions, races, and even leisurely lunchtime jogs… and we’ve just discovered a pair that might just be your new sole mate in 2018.
Every runner knows that comfort, innovation and performance are key when it comes to hitting the road. Nothing messes with a good run (and pace) like laces that end up coming undone. That’s why adidas have literally just launched a new addition to the UltraBOOST footwear family… without laces.
adidas’ constant focus on innovation and style, paired with a drive to supply the most advanced and ground-breaking technologies, has led to the creation of the — a shoe specifically designed to make your running experience effortless.
The new silhouette incorporates the brand’s advanced PrimeKnit technologies, which has finally made the removal of laces a reality. This tech, combined with the world-renowned BOOSTTM sole, ultimately allows you to unleash your full running potential.
adidas has broken down barriers by working closely with athletes to test and re-work its renowned PrimeKnit upper to create a compression fit which supports and guarantees peak performance sans laces. This sock-like fit, paired with a collar construction design, offers you a perfect fit and permits your foot to move in harmony with the silhouette. Integrated Forged PrimeKnit also provides midfoot support and lockdown, with Aramis expansion zones around the metatarsal flex point.
This is hands-down one of the most streamlined high-performance running shoes yet. The sleek, minimalistic design is available in two colourways (soft pink and black) locally, and gives runners the style and confidence to shake off all distractions and concentrate solely on what matters most: to be greater every run.
UltraBOOST Laceless is available on , in adidas performance stores and at participating retail outlets for R3 299.
We know exactly what will be on our Christmas wish-list this year!
Follow the conversation at @adidasZA on and using #ultraboost.