How Kim Kardashian’s Newest Perfume Broke The Internet
By Gotlhokwang Angoma-Mzini
But is it really worth the hype?
We have to admit it: Kim Kardashian-West has the Midas touch when it comes to business. Think: Her previous Kim Kardashian fragrance line. Then the Kim K. Kimojis. She’s dappled with mobile app game, Kim Kardashian Hollywood, where people can pretend to be famous – which, by the way, is highly addictive. Also, her make-up line raked in an estimated $14.4-million in three hours before selling out.
Now it’s her newest fragrance line, launched under her own brand , that broke the internet by netting $10-million within the first 24 hours. She didn’t use print ad campaigns or TV commercials, or even offer samples, scented tear-outs or in-store spritzers for shoppers to get a whiff. But is it worth the hype?
The Perfumes In Question
The three KKW Fragrances, Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus, are shaped like giant quartz crystals. Why? The crystal theme was inspired by the healing crystals that helped her woosa after that Paris robbery ordeal last year.
How do they smell? Well obvsies we don’t have them yet at WH headquarters, but, according to her site, each crystal vial contains a floral base of gardenia, with varying top notes: water lily for the first, a sparkling citrus for the second and a light spicy bergamot note for the third.
If you’re anything like us and desperate to try it, sorry: you’re going to have to wait along with the rest of the world for her next batch. Judging by sales, the gorgeous packaging and the captivating idea of gardenia as a base note… yes it is worth the hype. Sigggggh. In the meantime, try these past crowd-pleasers from Mrs Kardashian-West.
Kim Kardashian EDP (R745)
A pretty floral scent that opens with refreshing notes of mandarin, honeysuckle and orange blossom. The middle notes include pink jasmine, tuberose, gardenia and spices. Make it your summer fragrance – it’s light and beautifully sexy. Available at
Kim Kardashian Fleur Fatale EDP (R545)
Clean and fresh, it smells like spring! The scent opens with notes of black currant, violet and bergamot. At the heart are floral layers of tea rose, peony and iris. And it ends with amber, creamy sandalwood and white musk. Available at
Kim Kardashian True Reflection EDP (R645)
This is a fragrance for every woman – a refreshing blend of bergamot, sweet peach and decadent chocolate orchid, culminating in a delicate, yet commanding scent. Available at